Blog
Marketing guides for small businesses
Practical guides on Reels, websites and search, written from the work we do for our clients.
Reels & video Why You Can’t Use Music on Your Instagram Business Account
Why can't you use music on an Instagram business account? Its songs are licensed for personal use. What business accounts can use instead, and the real risk.
Reels & video Short-Form Video Pricing: What It Costs to Have Reels Made
Short-form video pricing in Europe: what editors, videographers and production companies charge for a Reel, what goes into the price and how to compare quotes.
Reels & video How Long Should a Reel Be? The Right Length for Business Reels
How long should a Reel be? Instagram allows 20 minutes but only recommends Reels up to 3 minutes. The right length for each kind of business Reel, with data.
Reels & video How to Edit Reels for Your Business: A 9-Step Guide
How to edit Reels for your business in 9 steps: cut every pause, put the hook on screen, add captions inside the safe zone and export at the right settings.
Reels & video How to Make Reels for Your Small Business: A Step-by-Step Guide
How to make Reels for your small business in 9 steps: research, content pillars, hooks, filming, editing and posting, based on the process we use for clients.